Customer story · E-commerce · Content at scale
81% more TOP10 keywords and 24.5% more clicks in 86 days
Luksura.pl combined 142 new articles with systematic revisions across products, categories and manufacturer pages—turning a broad content base into wider visibility and real organic traffic.
The client
luksura.pl is a Shoper store specialising in surgical and stainless-steel jewellery: earrings, necklaces, bracelets, rings and accessories.
The starting content estate included 372 products, 25 categories and 217 articles.
The goal
Increase organic visibility across products, categories, manufacturers and helpful editorial content.
In practice: more keywords in TOP10 and TOP50, more URLs earning clicks, and a stronger foundation for organic sales growth.
Baseline1 Jan – 27 Mar 2026
→
Results28 Mar – 21 Jun 2026
Source: Google Search Console. All devices and all countries. Two consecutive 86-day periods.
The starting point
A solid content base whose SEO potential was spread across the store
The store was already visible in Google, but products, categories, manufacturers and articles were not yet working together as one repeatable acquisition system.
- Jewellery searches combine transactional queries with questions about materials, durability and care.
- Editorial traffic has greater value when guides connect naturally to categories and products.
- The key objective was to grow TOP10 visibility and activate more URLs that earn clicks.
- Systematic revision mattered alongside new publishing—the project was not a blog-only programme.
2,294ClicksBaseline
269,746ImpressionsBaseline
12.60Average positionBaseline
1,577Keywords in TOP10Baseline
128URLs earning clicksBaseline
The repeatable process
Publish new demand-capturing content while strengthening commercial pages
The work combined helpful content for early-stage searches with revisions closer to purchase intent.
- 142 articles covering educational, styling, seasonal and buying topics,
- 57 product revisions aligned with transactional intent,
- 15 category revisions supporting high-value and long-tail searches,
- 9 manufacturer revisions improving branded and product visibility.
The two layers reinforced each other: guides expanded discoverability, while product and category pages gave visitors a clear path from question to purchase.
Scale of delivery
- New articles: 142 publications
- Published revisions: 57 products, 15 categories, 9 manufacturers
- Update events: 926 product, 87 category and 17 manufacturer updates
- Store platform: Shoper
- Measurement: Google Search Console
142 articles across the buying journey
Content captured questions that appear before a shopper chooses a product
Jewellery shoppers often begin with material, care, allergy, styling or gift questions. The editorial plan connected those questions to commercially relevant pages.
1. Materials and trust
Example: What is 316L surgical steel and why is it used in jewellery? ↗
Articles about surgical steel, 316L, sterling silver, gold plating, allergies and durability address objections before purchase and build trust in the material.
2. Styling and occasions
Ideas for summer outfits, brooches, bracelets, everyday jewellery and gifts capture inspiration-led searches and create a natural route to relevant product categories.
3. Symbolism and practical guides
Guides about rings, wedding bands, fingers, brooches and jewellery meanings answer long-tail questions that can introduce the store before a visitor has selected an item.
The result after 86 days
A wider search footprint, substantially stronger TOP10 visibility and more URLs earning traffic
The store nearly doubled its TOP10 keyword count while clicks grew by 24.5% and average position improved despite a 42.77% increase in impressions.
2,856Clicks+24.50%
385,122Impressions+42.77%
12.09Average positionImproved from 12.60
2,857Keywords in TOP10+81.17%
4,601Keywords in TOP50+66.10%
174URLs earning clicks+35.94%
Why a lower CTR can still accompany a strong SEO result
CTR 0.85% → 0.74%
Clicks +24.50%
Position 12.60 → 12.09
The store began appearing for many more searches, including queries whose rankings were still developing. CTR fell as reach expanded, but clicks, TOP10 keywords and average position all improved—so the additional visibility translated into real traffic.
What comes next
Convert the wider footprint into even more clicks and commercial journeys
The next phase focuses on improving snippets, moving near-page-one queries upward and connecting educational visibility more directly with products.
1. Recover CTR where impressions already exist
Improve titles and meta descriptions for articles and categories with high visibility but below-potential click-through rates.
2. Move TOP11–20 opportunities into TOP10
Use focused revisions and internal links from guides to strengthen queries already close to the first page.
3. Expand proven topic clusters
Continue clusters around surgical steel versus silver, allergies, plating, care, gifts, summer jewellery and occasion-led searches.
4. Strengthen the content-to-commerce path
Give every relevant guide a clear route to specific categories or products so editorial traffic also supports conversion.
Your growth plan could be next
Find the articles, products and categories with the strongest SEO potential
Run a self-service analysis or book a tailored conversation about connecting content visibility with real commercial journeys.