Customer story · B2B e-commerce · Visibility recovery
18.45% more TOP10 keywords in just two months
Chemiczna-hurtownia.pl rebuilt its organic footprint across categories, manufacturers and technical product pages—adding 1,823 TOP10 keywords and 135 URLs earning clicks with only 1–2 hours of client work per week.
The client
chemiczna-hurtownia.pl is a large B2B Shoper store serving paint shops and workshops with chemicals, tools and technical products.
The catalogue contains 2,537 products, 558 categories and 195 articles, with a broad manufacturer structure.
The goal
Recover organic visibility lost during earlier declines, particularly across categories and manufacturers.
The business objective is to grow the organic contribution to sales and eventually reduce pressure on the Google Ads budget.
Baseline18 Nov 2025 – 18 Jan 2026
→
Results19 Jan – 19 Mar 2026
Source: Google Search Console. Poland, all devices. Raw click totals remain private; only the percentage change is reported.
The recovery starting point
A large B2B catalogue had lost part of its organic search footprint
Recovery depended on consistent category copy, organised manufacturer pages, usable metadata and product content grounded in technical data.
- Hundreds of categories made manual quality control expensive and difficult to sustain.
- Manufacturer pages needed a clearer thematic and internal-linking structure.
- Technical product data had to become useful, searchable product descriptions.
- The priority was rebuilding TOP10 and TOP50 coverage and activating more URLs that earn clicks.
731,356ImpressionsBaseline
14.06Weighted average positionBaseline
9,879Keywords in TOP10Baseline
15,847Keywords in TOP50Baseline
355URLs earning clicksBaseline
The SEOAssistant recovery process
Prioritise the pages that define catalogue coverage and long-tail reach
SEOAssistant concentrated work on the structures most likely to restore breadth and commercial relevance.
- 305 category revisions covering copy, metadata, internal links and selected FAQs,
- 51 manufacturer revisions improving descriptions, metadata and thematic structure,
- 72 product revisions based on technical specifications and practical parameters.
The work was aimed at rebuilding the domain footprint—not merely adding isolated pieces of content.
Scale of delivery
- Published revisions: 72 products, 305 categories, 51 manufacturers
- Update events: 11,846 product, 2,321 category and 169 manufacturer updates
- Client workload: approximately 1–2 hours per week
- Platform: Shoper
- Measurement: Google Search Console
What changed on the site
Technical product detail and catalogue structure became searchable content
The revisions addressed different layers of the B2B journey, from precise product searches to category and manufacturer discovery.
1. Product pages grounded in technical data
Example: NOVOL universal silicone remover ↗
Specifications and usage properties were turned into clearer descriptions with stronger long-tail relevance.
2. Categories as the primary recovery lever
Content, metadata, internal links and targeted FAQ coverage strengthened themes such as automotive waxes and thinners.
3. Manufacturer pages organised for B2B search
Descriptions, metadata and internal structure created clearer landing pages for brand-led and product-led queries.
The result after two months
Broader visibility, more first-page keywords and more pages earning traffic
The recovery expanded reach across TOP10 and TOP50 while increasing impressions, CTR and the number of URLs generating clicks.
+14.89%ClicksRaw total remains private
824,434Impressions+12.73%
0.40%CTR+2.56% from 0.39%
11,702Keywords in TOP10+18.45%
21,300Keywords in TOP50+34.41%
490URLs earning clicks+38.03%
Why average position looked worse during a successful recovery
Position 14.06 → 16.13
TOP10 +1,823 keywords
1–2 client hours per week
As long-tail coverage returned, the store appeared for many new queries that were still outside TOP10. Those new positions lowered the weighted average even while TOP10, TOP50, CTR and URLs earning clicks all improved. For a two-month recovery, those coverage metrics provide the clearer signal.
What comes next
Convert the recovered footprint into more clicks and organic sales opportunities
The first two months restored breadth. The next phase can prioritise the queries and pages closest to stronger commercial performance.
1. Move TOP11–20 opportunities into TOP10
Prioritise near-page-one terms because they offer the most direct route from recovered visibility to additional clicks.
2. Improve CTR on the highest-impression pages
Refine titles and meta descriptions where existing visibility has more click potential.
3. Expand B2B problem-and-application clusters
Build guides around workshop uses and technical problems, then connect them to relevant categories and manufacturers.
Your recovery plan could be next
Find the categories, manufacturers and products that should be prioritised first
Run a self-service analysis or book a tailored conversation about rebuilding organic visibility without the cost of maintaining every page manually.