Customer story · E-commerce · Competitive SEO
Closing the visibility gap in a crowded snowboard market
From March to May 2026, Snowboardshop.pl grew its TOP10, TOP20 and TOP50 keyword footprint—and improved its relative position against most of 38 tracked competitors.
The client
snowboardshop.pl is a specialist snowboard retailer competing with dedicated stores, sporting-goods retailers, equipment brands and large marketplaces.
The same product, guide and brand queries are contested by both focused specialists and much larger domains.
The goal
Increase organic visibility while reducing the distance to domains with a larger TOP10, TOP20 and TOP50 footprint.
In practice: move closer to the leaders, catch the nearest competitors and extend the advantage over smaller stores.
BaselineMarch 2026
→
First fuller resultMay 2026
Source: Semstorm public visibility data. Monthly history. This case study reports search visibility, not sales or Google Search Console data.
The competitive starting point
Stable visibility was not enough in a market crowded with stores, brands and marketplaces
The important question was not simply whether Snowboardshop.pl was growing, but whether it was growing faster than the domains competing for the same searches.
- Product, buying-guide and brand queries attract strong specialist competitors.
- Large sporting-goods stores and marketplaces bring a much broader search footprint.
- March provided the first reference point because cooperation began at the end of the month.
- April and May sit outside the main snowboard season, when demand offers less support.
- The analysis covered visibility data across 38 active competitor domains.
1,272Keywords in TOP10March 2026
1,837Keywords in TOP20March 2026
3,126Keywords in TOP50March 2026
38Active competitor domains
Late MarchCooperation started2026
How success was measured
Measure the distance to the market—not only the domain’s own growth
The recurring analysis asked whether each competitor was pulling away, being caught, or losing ground to Snowboardshop.pl.
- track the number of keywords in TOP10, TOP20 and TOP50,
- compare monthly visibility from March to May,
- calculate the average gap to the active competitor group,
- count how many competitor relationships improved,
- review individual domains to separate real market movement from an isolated increase.
Competitive visibility methodology
- Data: Semstorm public visibility history
- Comparison: March 2026 → May 2026
- Group: Snowboardshop.pl plus 38 active competitor domains
- Ranges: TOP10, TOP20 and TOP50
- Important: visibility data, not sales or GSC data
A second calculation excluded supersklep.pl, a very large outlier that materially raised the group average. Without it, the improvement remained visible: 9.2 p.p. in TOP10, 7.1 p.p. in TOP20 and 3.7 p.p. in TOP50.
Movement against named competitors
Five comparisons show that the improvement was relative—not only internal
The domain either extended an existing lead or reduced the distance to stronger competitors between March and May.
1. blue-tomato.com
Positive values mean the competitor was ahead; negative values mean Snowboardshop.pl was ahead.
March 2026
- Snowboardshop.pl was narrowly ahead in TOP10: −1.3%.
May 2026
- The TOP10 advantage increased to −17.4%.
Interpretation: The lead strengthened in TOP10, although Blue Tomato retained broader visibility in TOP20 and TOP50.
2. sklepzdeskami.pl
Positive values mean the competitor was ahead; negative values mean Snowboardshop.pl was ahead.
March 2026
- The TOP10 gap was +42.6% in favour of the competitor.
May 2026
- The gap fell to +23.2%.
Interpretation: The competitor remained ahead, but the difference narrowed sharply and became one of the nearest targets.
3. boardhouse.pl
Positive values mean the competitor was ahead; negative values mean Snowboardshop.pl was ahead.
March 2026
- The TOP10 gap was +64.0%.
May 2026
- The gap fell to +43.0%.
Interpretation: Snowboardshop.pl moved materially closer to a strong specialist competitor.
4. snowboard-zezula.pl
Positive values mean the competitor was ahead; negative values mean Snowboardshop.pl was ahead.
March 2026
- The TOP10 gap was +206.4%.
May 2026
- The gap fell to +148.6%.
Interpretation: This was still a much larger visibility footprint, but the pace of gap reduction was substantial.
5. skateshop.pl
Positive values mean the competitor was ahead; negative values mean Snowboardshop.pl was ahead.
March 2026
- The TOP10 gap was +127.0%.
May 2026
- The gap fell to +102.3%.
Interpretation: The competitor stayed stronger, while Snowboardshop.pl moved closer in the most important visibility range.
The first fuller result: May 2026
More keywords near real traffic—and a better position against most competitors
TOP10 delivered the strongest signal: visibility rose from 1,272 to 1,355 keywords, while Snowboardshop.pl improved its relationship with 35 of 38 competitors.
1,355Keywords in TOP10+6.5%
1,921Keywords in TOP20+4.6%
3,181Keywords in TOP50+1.8%
13.7 p.p.Average TOP10 gap improvement54.0% → 40.3%
35 / 38TOP10 competitor relations improved
~13thTOP10 rank in 39-domain groupMay 2026
A stronger market position before the winter season
~13th of 39 in TOP10
~14th in TOP20
~17th in TOP50
Growth appeared in April and May—outside the main snowboard season, when demand typically provides less support. The next task is to convert the wider TOP50 footprint into TOP20 and TOP10 visibility before winter.
What comes next
Turn wider visibility into first-page positions before demand returns
The May snapshot shows a stronger footprint and a shrinking market gap. The next phase is about moving existing opportunities upward with clear seasonal priorities.
1. Move TOP20 keywords into TOP10
Prioritise queries already close to the first page because they have the shortest path to meaningful organic traffic.
2. Move TOP50 keywords into TOP20
Expand content and internal linking around terms with seasonal potential and an established visibility signal.
3. Close the nearest competitive gaps
Track and target the distance to funwind.com.pl, sklepzdeskami.pl, boardhouse.pl and proboarder.pl.
4. Prepare the season before demand peaks
Strengthen categories, buying guides, brands, sizes and equipment queries before winter rather than waiting for the season.
The competitive report remains a recurring benchmark: progress is measured not only against the previous month, but against how the market moves at the same time.
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