Customer story · E-commerce · Shoper
More organic visibility without building an in-house SEO team
SEOAssistant took over analysis, prioritisation, content revisions and publishing. The client’s role was limited to review and approval.
The client
apkomfort.pl is an online kitchen equipment store selling sinks, kitchen taps and cooker hoods.
Starting point: Shoper, with 1,858 products, 170 categories and just 7 articles.
The goal
Grow Google visibility and organic traffic without moving into an expensive agency-plus-content-team model.
The scalable loop was simple: prioritise → revise → publish, repeated every week.
Baseline21 Nov – 31 Dec 2025
→
Results1 Jan – 10 Feb 2026
Source: Google Search Console. All devices, Poland. Two equal 41-day periods.
The starting point
Plenty of potential, but no resources or repeatable process
AP Komfort is a classic e-commerce operation where manual SEO quickly becomes disproportionately expensive.
- A large catalogue meant hundreds of pages with untapped search potential.
- Only seven articles left the long-tail informational layer largely uncovered.
- Without a steady workflow, optimisation happened inconsistently.
- The cost of an agency, copywriting and implementation team was too high for the required scale.
121,021Impressions
20.84Average position
1,459Keywords in Top 10
3,724Keywords in Top 50
98Pages receiving clicks
What SEOAssistant did
Automation plus iterative revisions, without shifting work back to the client
Instead of optimising the store manually, SEOAssistant ran a recurring workflow that:
- selected pages with the greatest opportunity,
- prepared revisions for products, categories and manufacturers,
- completed metadata, structured headings and aligned copy with search intent,
- published approved changes,
- repeated the cycle at a pace matched to the store.
Published revisions
- Products: 211
- Categories: 83
- Manufacturers: 20
Iterations behind the scenes
- Products: 7,498
- Categories: 806
- Manufacturers: 44
Equivalent to approximately 349 hours of human work.
This was not a one-off batch. The application iterated and refined drafts until publishable versions were ready.
Real revisions
Before and after: why these changes work
Two real examples show how SEOAssistant rebuilt content around intent and long-tail searches before publication.
1. Category: water filter taps
View the category on apkomfort.pl ↗
Before
- A product list with no explanation of benefits, selection criteria or audience.
- No content targeting informational and long-tail queries.
- Weak coverage for searches around filter taps, use cases and how they work.
After
- An intent-led introduction focused on clean water on demand and practical benefits.
- Clear variants and selection criteria, including flexible spouts and finishes.
- A foundation for internal links from future guides about filters, three-way taps and kitchen fittings.
Result: the category became an answer to a specific need, not merely a product grid.
2. Product: SHADOW island cooker hood
View the product on apkomfort.pl ↗
Before
- A short feature list with too little depth for broad search coverage.
- Empty or incomplete meta title and description.
- No explanation of extraction modes, filters, maintenance or buyer benefits.
After
- A complete description covering design, performance, operating modes, maintenance, safety and ideal users.
- Completed meta title and meta description.
- Useful information drawn from the specification and manual, reducing generic copy.
Result: the page could rank beyond the model name for long-tail questions about filters, noise, energy class, cleaning and operating mode.
The outcome after 41 days
Broader visibility and traffic distributed across more pages
The store’s search footprint expanded, and more URLs started earning clicks from Google.
150,292Impressions+24.19%
18.66Average positionImproved by 2.18
+8.24%Clicks
1,728Keywords in Top 10+18.44%
4,233Keywords in Top 50+13.67%
134Pages receiving clicks+36.73%
Minimal workload for the client
1 meeting per week
~1 hour of approvals per week
Publishing handled by SEOAssistant
“This was not a hire-people-and-produce-content project. The application did the work; the human approved it.”
What comes next
Building the informational layer with a pillar-and-cluster model
SEOAssistant has mapped content clusters around search intent and opportunity. The team chooses priorities, moderates where needed and approves publication.
1. Food waste disposers and kitchen sink installation — 10 articles
Priority topics: food waste disposers, sink grinders, sink traps, dishwasher drainage, sink inserts and accessories.
- Types, operation, benefits and drawbacks of food waste disposers
- How to choose a disposer: power, capacity, noise and safety
- Installation and connection step by step
- Use and cleaning: what to do and avoid
- Kitchen sink trap types and selection
- Installing a trap for a single-bowl sink
- Choosing and fitting a trap with a dishwasher connection
- Connecting a sink and dishwasher to drainage
- Pipes and accessories under the sink
- Solving blockages, leaks and unwanted odours
2. Single-bowl sinks with drainers — 8 articles
Priority topics: single-bowl sinks with and without drainers, materials, dimensions and installation.
- Types of single-bowl sinks with drainers
- Granite, steel, ceramic and composite materials
- Dimensions and cabinet fit
- Inset, undermount and top-mount installation
- With or without a drainer
- Sink and tap configurations
- Colours and kitchen design
- Care guidance for each material
3. Kitchen taps: selection, types, functions and materials — 9 articles
Priority topics: kitchen taps, pull-out spouts, wall-mounted and folding taps, finishes and three-way taps.
- Deck-mounted, wall-mounted, folding and window taps
- Pull-out spouts: benefits and drawbacks
- Touchless taps
- Filtered and three-way taps
- Black, gold, inox, satin and brushed finishes
- Materials and matching the sink
- Flexible spouts
- Aerators and water savings
- Matching a tap to the sink and kitchen style
4. Kitchen sinks: selection, types and installation — 10 articles
Priority topics: kitchen sinks, single- and double-bowl layouts, drainers, colours and granite.
- Kitchen sink types and uses
- Granite and composite sinks
- Steel, enamel and copper
- Single-, one-and-a-half- and double-bowl layouts
- With or without a drainer
- Inset, undermount and farmhouse installation
- Corner sinks
- Matching sink dimensions to the cabinet and worktop
- What influences price
- A practical framework for choosing the best sink
This content layer is designed to attract informational and long-tail searches while naturally strengthening product categories through internal linking.
Your store could be next
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